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Former P&G executives with long careers in CPG will lead new firm.
August 27, 2021
By: Christine Esposito
Editor-in-Chief
Thriving Brands LLC, a newly formed company based in Dallas, TX, has acquired Right Guard and Dry Idea antiperspirant and deodorant brands from Henkel Corporation. Trive Capital, a Dallas-based private equity firm, has formed Thriving Brands LLC in partnership with industry executives Craig Cappozzo and Rolando Collado Launched in 1960, Right Guard is a well-known name in the men's grooming segment with strong brand equity based on a long history of product innovation. The brand pr...
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